The prestigious origin of the Matcha Cake was emphasized for market differentiation. Thus, to promote the long history and expertise of the matcha’s origin, visual images of the farmland were vividly blended on the cake’s appearance as an eye-catching creative.
Facebook, Youtube, Google Adwords
When users put a letter (A/B/C/D) onto the post comment, it will trigger an auto-reply of relevant content information accordingly which help reinforce the product information in a soft way. Right after, users will instantly receive our greeting message through inbox for further personalised interaction. In the inbox, we shared a promotional code with users to encourage sales, which gained over 80% conversion rate and invited them for a wall game with a big prize incentive. The brand new experience we brought to our client has successfully resulted in a significant increase of sales and awareness.