Mooncake Campaign

Mid-autumn festival stands for family reunion in people’s heart. Thus, we adopted an interview style video to let parents and kids to speak their mind, including their expectation of the future, how their parent-children relationship would be in the future, etc. While children conceived future family relationship to be as close as they were then, parents pointed out the potential gap in future due to work and different factors. The interview made them realized the importance of family. This mid-autumn festival, they should cherish each other and enjoy the mooncake together. Moving lots of audience, this video received avid response online. It led to a staggering surge in Saint Honore’s mooncake sales.



Facebook, Youtube,Google Adwords

Campaign Performance

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Social Media Feed