To promote Sumo Sandwich, Circle K’s new product, the visual of a sumo wrestler and a sumo kid was adopted for the XL-size sandwiches. An unexpected twist from a tense fight to delightful sandwich sharing is the highlight of the storyline. It conveyed the product feature smoothly among the laughter of audience.
The campaign brought an enormous success for its tremendous online response with a surge in product sales.
Facebook, Youtube, Instagram, Google Adwords