To celebrate Wilson’s 20 Anniversary, an online viral video was shot to link up the development of Wilson and Hong Kong along these 20 years emotionally. Its intention to touch viewers with resonant moments is to reinforce the “down-to-earth” brand image of Wilson. The depiction of remarkable event, SARS and Financial Tsunami, reflects the growth of Wilson and Hong Kong. With this branding video, it kicked off a series of promotion to celebrate its 20th anniversary. Happy 20th birthday to Wilson!
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